Beer Game (Beer Game) is the 1960s, Sloan School of Management at MIT have developed a simulation strategy game supply chain. Software features: 1. 4 people can play four roles in the supply chain online,
Beer Game (Beer Game) is the 1960s, Sloan School of Management at MIT have developed a simulation strategy game supply chain.
Software Features:
1. Four people can play four roles in the supply chain online, and experience the long-whip effect caused by delays in information delivery and delivery delays.
2. Provide a single player mode so that players can play games alone
3. After the game is over, various reports are provided for players to review and compare, which is of great significance to learn.
4. Provide a teaching model, where teachers can view all student data and data charts through management interface to teach and display in class.
Beer Game Introduction
The members participating in the game play different roles: retailers, Wholesalers, Distributors and Factory. Their weekly decision is how much beer to order. The only goal is to try to play their role well, so that the total cost of the supply chain is minimized and the total value is the largest. The connection between the four characters can only communicate information through order delivery orders, and there cannot be other ways of information exchange. This simulation assumes that four types of manufacturers are involved in the processing work in the beer supply chain. That is, there is only one manufacturer in the four roles in the entire supply chain. Although there are differences between the same suppliers in the same supply chain as the actual world, it can fully demonstrate the topics to be discussed.
In the beer game, every character is the same, except the factory. Each character has beer inventory, receives orders from downstream and sells goods to downstream. Each character orders beer from upstream. The beer is received after the delivery delay time, but the factory receives the goods after the production delay time. Orders are received after the order delay time.
In beer games, the amplification of consumer demand is very small, but a great crisis will be created through the amplification effect of the entire system. That is, first of all, there is a large number of out-of-stock out-of-stock orders, the entire system orders are increasing, inventory is gradually exhausted, and the owed goods are also increasing. Finally, a large number of orders are delivered, but unexpectedly, the number of newly received orders has begun to drop sharply. This is the famous "Bullwhip effect" in the supply chain.
Beer game purpose
Introduce the Bullwhip effect in the supply chain.
Understand the various factors that cause the long whip effect.
Discuss whether the long whip effect can be effectively improved in different situations.
Is there a more efficient way to improve supply chain performance for different situations.
Familiar with inventory management in supply chain systems.
Compare the advantages and disadvantages of various inventory management strategies.
Learn the significance and setting methods of various parameters in inventory management strategies, and observe the changes in order quantity, inventory and cost by modifying the parameters.
Experience the pressure of playing a role in a complex system.
Understand the impact of time delay and insufficient information on the supply chain.
Understand the necessity of information communication and interpersonal communication.